March 11, 2023
Ready to revamp your business signage? Consider upgrading to LED signage, also known as electronic message centers, to boost visibility and sales. These dynamic displays grab attention and allow consistent message updates. Before making the switch, understand the key considerations. With numerous options available, it’s crucial to know what to expect. From choosing the right display type and resolution to ensuring compliance with local regulations and budgeting for installation and maintenance, being informed will ensure a seamless transition to LED signage that effectively communicates your message and drives business growth.
The Three Keys To Effective LED Signage
1. Choosing the Right Location
When selecting a location for your LED signage, consider several key factors. First, ensure compliance with local regulations by researching code restrictions and securing necessary permits. Avoid costly surprises by verifying requirements before installation. Failure to comply can result in fines, removal, or costly revisions.
Next, prioritize visibility. Identify strategic locations where your sign will capture maximum attention. For outdoor digital signs displaying dynamic content, consider placement where passersby have sufficient time to absorb the entire message. Assess factors like foot traffic, vehicle speed, and surrounding visual clutter to optimize your sign’s impact. By carefully choosing your LED sign’s location, you’ll maximize its effectiveness and ensure a worthwhile investment.
2. Making Your Messaging Relevant and Impactful
Effective LED Signage Marketing
To maximize your LED signage, apply the same marketing principles used in print and online advertising: relevance and consistency. Assign one person to oversee messaging design and scheduling, ensuring a unified brand voice.
Scheduling Messages Made Easy
Learn how to upload, set, and schedule messages from your sign installation team. With user-friendly mobile and desktop applications, updating your sign’s content is seamless. Easily switch between simple text messages or eye-catching graphics to keep your messaging fresh.
Compliance Considerations
Before launching your LED signage campaign, verify local regulations with code enforcement officials. Confirm any restrictions on message content, timing, or frequency to avoid potential issues.
Unlock Your Signage Potential
Don’t settle for static signs with limited space. LED signage empowers you to communicate effectively and impactfully with your customers. Share your story, promote offers, and build brand awareness with dynamic, attention-grabbing messaging.
3. Choosing the Right Type of LED Signage
Enhance Your Brand with Hybrid Signage
Consider pairing an electronic message center with a static business sign to create a powerful visual identity. The digital sign can showcase dynamic content, such as hours, sales, and events, while the static sign reinforces your brand name and logo.
LED Sign Options: Choose Your Color Display
Select from various color display options for your LED sign:
– Monochrome (single-color): Ideal for text and simple graphics
– Full-color LED: The gold standard, offering high-definition displays and vibrant visuals, including text, images, and video
Durability and Maintenance Matter
Ensure your LED sign is durable, weather-resistant, and easy to maintain. Collaborate with a reputable sign company to:- Design and install your sign for optimal accessibility
– Provide ongoing maintenance and support
– Minimize downtime and ensure continuous operation
Maximize Your Investment with Professional Partnership
Partnering with a sign company offers numerous benefits:- Expert design, installation, and maintenance
– Customized solutions tailored to your business needs
– Long-term reliability and performance
